add® was born in 1999 with the desire to transform the vision of down outerwear: from a product aimed at responding only to practical needs to a relevant wardrobe staple that spans across all seasons. This intention has led the search for fabrics and diverse quilting and layering techniques capable of allowing the creation of comfortable garments that could be, at the same time, warm and superlight, while refined in design. Just like the concept, the categories are always expanding based on new technologies, giving us the opportunity to create clothing and outerwear suitable for our daily life, adding to our ease and comfort.